Insightful, data-driven decisions
Every proposed solution is based on qualitative and quantitative research to ensure strategic decision-making.
Modular and scalable designs
I design using scalable methodologies, such as Atomic Design, to ensure consistency in every product.
Intuitive experiences, real impact
Designs made with a focus on product conversion, retention, and accessibility, aiming for a tangible impact on user experience and business goals.
Innovation without barriers
I prototype, experiment, and use gamification and visual storytelling to design products that are both functional and engaging.
ux juan
© Juan Cruz Hernandez 2025