The user interface and web experience were outdated compared to the mobile app, and in contrast to other streaming web platforms, it was at a clear disadvantage in terms of both usability and user experience.
To update the interface in order to properly align with the rapidly evolving streaming platform market. It was also proposed to add functionalities to enhance usability and navigation, along with the possibility of greater customization.
MY PROCESS
For this project, since it was a short period case study, after I finished researching about the platform, I started working on low/mid fidelity screens.
Then, I tested the new outcomes and took the feedback to iterate the product.
After achieving the wanted results, I procceeded to design the high fidelity screens.
Research (Interviews and surveys)
Build User Persona based on the collected data
Test Information architecture
User Testing of current platform
Check results
Data drive redesign
Low/Mid Fidelity Screens
High Fidelity Screens
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